Applying Product thinking to the smallest things — the story of my course thumbnail

Today, I’d like to tell you how to apply Product Management thinking to the smallest things! If you can do it on a small scale, no case study will be as scary later! I am talking about my course thumbnail! Keep reading!

When I launched the course in mid-march 2021 I had an uphill battle ahead of me. I was sure I correctly identified my niche and was able to produce content that was unique enough to appeal to aspiring and upskilling Product Managers. However, I first had to convince future students that this is the case. Amongst other elements of that, the course’s thumbnail was to play a vital role.

After going with 2 attempts I do not show them below as they are now lost to time, I knew I am working with the following guidelines:

- I know my students see the FAANG/MANGA/Big Tech Product Management companies as their eventual career goals. Thus, my being a part of such a company was an asset I needed to use

- Based on the market scope, having your face on the thumbnail is a must

- A plain, simple design looks to be dominating — what works for others, will work for me

- Udemy doesn’t allow text on their thumbnails