How do Products fail?

Dr Bart Jaworski
3 min readFeb 1, 2024

Do you know why InVision and Nokia failed and how you can avoid the same mistakes? Easy: Make sure you stay close to your users/clients and their needs. Here are 7 ways to do that:

1) Targeted user feedback
Nothing beats good old talk with people you are creating your products for! Whether you prepare a survey, organize a chat or interview with a selected group of users, or simply have a feedback area in your product, that will always be a great source of inspiration on where to take your product next. Watch out though — what vocal users ask for might not be what your typical client needs! Product Discovery is advised!

2) User Insights
Whether it’s a general rating, a rating of a new feature, or the ability to leave a comment about specific areas of the product, this is much more than surveys — it’s contextual and gives you targeted opinions. You can also gather them passively with heatmaps and by recording user navigation on your site.

3) Analytics
Measuring your product performance, A/B test, tracking product funnels with activation, and experimenting with prototypes is the key! Don’t let egos and opinions, let alone pride, guide your products! Let the data speak and lead you towards decisions that will ensure the longevity of your product!

All of those are supported by Qwary, an excellent user insights platform that I highly recommend :) But other than the 3 methods above, you can also:

4) Monitor the competitors
They might have a great idea that you can improve on OR at least copy as soon as possible so you are not left behind.

5) Be on the look-out on social media
See what your users say about your product publically. Be a part of the discussion and hear the users’ voice, even when it’s not aimed directly towards you!

6) Seek efficiency
Always monitor your process and product and identify any bottlenecks there! The quicker you can react to any challenge, the more value will you generate. It’s not only about the features!

7) Pursue innovation, sometimes even for innovation’s sake
I never thought I would say this, but exploring potential innovation, even…

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Dr Bart Jaworski

I am a senior Product Manager at Microsoft. My online courses have helped thousands to develop their Product Management careers. I would like to help you too!