How to make user feedback actionable

I don’t know about you, but I sometimes feel that collecting user feedback is a waste of time if I don’t get to act on it. Thus, here are 8 ways to make it meaningful and actionable:

1) Make it a part of your product’s culture

If you keep talking about pieces and sources of feedback, that will resonate. Mention that on sprint reviews, OKR presentations, strategy alignments, and sprint planning. If you keep talking about it, there is a big chance others around you will start doing the same.

2) Centralize it

You may be receiving user feedback from different sources: direct sales calls, mobile reviews, and support tickets. Unless you have a way to look at all the feedback in a holistic way, you won’t be able to prioritize it correctly.

3) Have open dialog with your users

Whether by talking to your customers directly, monitoring your subreddit, or taking part in user discovery interviews, make sure to have a chance of an open dialog. The closer you are to your users, the better will you understand them.

4) Invest in discovery

You don’t need to release something to learn about user sentiment. The more you spend time in the discovery phase, exposing your idea to real people, the more likely you will release a…