I don’t know about you, but I sometimes feel that collecting user feedback is a waste of time if I don’t get to act on it. Thus, here are 8 ways to make it meaningful and actionable:
1) Make it a part of your product’s culture
If you keep talking about pieces and sources of feedback, that will resonate. Mention that on sprint reviews, OKR presentations, strategy alignments, and sprint planning. If you keep talking about it, there is a big chance others around you will start doing the same.
2) Centralize it
You may be receiving user feedback from different sources: direct sales calls, mobile reviews, and support tickets. Unless you have a way to look at all the feedback in a holistic way, you won’t be able to prioritize it correctly.
3) Have open dialog with your users
Whether by talking to your customers directly, monitoring your subreddit, or taking part in user discovery interviews, make sure to have a chance of an open dialog. The closer you are to your users, the better will you understand them.
4) Invest in discovery
You don’t need to release something to learn about user sentiment. The more you spend time in the discovery phase, exposing your idea to real people, the more likely you will release a successful feature.
5) Update the users on the completed items
If someone leaves you negative feedback and you act on it, this person will be really amazed if anyone from your team reaches out with good news. This way, you probably earned a user for life!
6) Prioritize accordingly
There is no point in collecting feedback if you are not going to act on it. On the other hand, there will be little innovation if you only work on user requests. Treat feedback as one of your idea/inspiration backlog sources and make sure you work on the most beneficial items for your product!
7) Be on a special look for feedback on new releases
If you release something new, the feedback can help you determine what could have gone better. Alternatively, it may validate your plans for follow-up updates on the new item. Make sure to listen carefully to the…