Product Manager, do you care for your product's technical quality?

The secret to embracing technical quality in product management that unlocks long-term success:

Stop treating it like an afterthought.

“But isn’t shipping features more important than backend fixes?” — you probably ask.

No.

Here’s why:

• A slow, clunky product with random failures? Users leave. Fast.
  • Neglecting stability means downtime, crashes, and bugs that silently erode user trust.
  • Fixing performance later is costly, time-consuming, and painful. Just ask any PM who ignored it

https://www.youtube.com/shorts/q7Ux0eLRGxo

I learned this the hard way.

Early in my career, I focused on delivering new features. I dismissed “stability work” as something to handle later.

And at first?

It seemed fine. 👍
Users were happy. 😀
Growth was steady. 📈

Until it wasn’t. 😱

A small bug in one update crippled a key feature. A long-awaited success turned into one nightmare of a night.
Random crashes turned into support nightmares. Costly contract discounts had to be offered to keep clients.
Database slowness forced us…