What is a Northstar metric?

Common Product Manager mistake: Chasing too many goals and objectives! Why not give yourself focus and clarity, by choosing a single metric, so-called “North Star”? Would that even work?

Remember, the North Star Metric is more than just a performance indicator; it’s a guiding light for your entire organization. It represents the core value your product delivers to customers, serving as a focal point that aligns your team’s efforts and decision-making processes. When all the people across all teams collaborate towards a single goal, suddenly, a lot of pressure and resource competition is lifted!

If you aren’t convinced already, check out these key benefits:

𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗩𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗹𝗮𝗿𝗶𝘁𝘆:
• Aligns cross-functional teams around a single, impactful goal.
• Bridges the gap between customer needs and business objectives.
• Promotes a shared understanding of what success looks like.

𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴:
• Prioritizes high-impact projects that drive growth.
• Reduces time wasted on low-value tasks and initiatives.
• Encourages data-driven decisions based on real customer value.